Lately, I have been helping a lot of people new to the world of social media navigate their way through the world of Facebook, LinkedIn and Twitter. A few days ago, I was helping the Realtor in one of my BNI chapters update her LinkedIn profile. I began editorializing about what not to do when participating in social media online.
When Jamie asked me how to avoid irritating people on line, I realized I was beginning to sound a lot like Clinton Kelly and Stacy London from TLC’s What Not To Wear. Watching the show is one of those guilty pleasures in my life, especially when they step someone into the 360 mirror that was analyzing every stitch of some poor woman’s outfit.
So please, step into my virtual 360 mirror to learn a little more about What Not To Twit!
Step 1: Learn how to block people early and do not feel bad about doing it!
If you are like me and use social media as a part of your business networking strategy, toxic people can ruin your reputation. If you are online just for fun, they will ruin your experience.
I met a “business” person in New York by answering a question on LinkedIn. He invited me to join his network and he seemed legit, so I accepted. A few days later, the multi-level marketing solicitations began. I sent an email indicating that I was not interested but I hoped it was successful for him. His e-mails became more frequent and more belligerent. Then his Facebook solicitations began. I quickly learned how easy it is to block someone from following me or e-mailing me.
Again, it is perfectly okay to block people, even if you are a bleeding heart like me! It is usually anonymous and always easy. Best of all, you reduce the risk of that person alienating people on your network which can negatively impact your reputation.
Step 2: Listen (or read) first!
There is a great saying in that I have often heard in BNI. A good networker has two ears, one mouth and uses them both proportionally. This sage advise holds true online too. For example, if you are reading a blog, read the whole thing before you comment. Read what other commentators have posted. That way, you can make sure your comments will cut through the clutter and make the impact you have intended. If you are a Twitter user, you can easily read their 10 or so messages so you can respond appropriately.
Step 3: Have something to say!
Comments on blogs, answers to questions on LinkedIn, wall posts on Facebook and tweets on Twitter are valuable cyber Real Estate. It could very well be the one shot you have at impressing the perfect client, employer or friend for you. If you are struggling to create the perfect response, go back to step two.
From a blogger’s point of view, nothing is more annoying than the, “Great Post!” comments. Brevity is key too. Make sure your comments or answers are germane to the subject as well. If you are still struggling to find your voice, check out this great article from Pro Blogger 11 Tips for Getting Your Comments Noticed.
Step 4: Just say no!
Realize that there are a ton of social media choices. Whether for personal or business use, figure out which outlet will work for you and which one you will actively participate in. You will be bombarded with invitations for several others and you will be overwhelmed if you try to participate in them all.
Just like Stacy and Clinton, I just want to see you be successful in your online networking efforts. Get Nspired!
David Lingholm
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